Put your money where your willpower is.
Quitting is hard when there's nothing on the line. Reklaimd lets you stake your own money on quitting nicotine. Stay clean, get it all back. Relapse, and it goes to charity. Loss aversion, turned into a tool.
Design your quit challenge.
Answer a few quick questions and we'll build a plan to help you quit nicotine for good. Takes about 30 seconds — no payment, no commitment yet.
Free to explore. You decide if and when to put money on the line.
How it works
Step 1
Put money on the line
Pick a pledge from $50 to $1,000. It's your own money — the stake that makes quitting real.
Step 2
Check in every day
One tap: clean, slip, or relapse. Stay honest — the money only works if you do. We reward your honesty streak, not just clean days.
Step 3
Win it back — or let it do good
Finish clean and your full pledge comes back. Relapse and it goes to a charity you chose up front. Either way, you win something.
Why I built this
A friend once bet me $300 that I couldn't quit. I'm competitive — and I really wanted that money. So I quit. Not because of a streak, or a badge, or an app reminding me to breathe. I quit because something real was on the line.
That's when it clicked: I wasn't special. Money is one of the few things strong enough to out-pull a craving. If a bet could get me to quit, it could work for other people too. So I built Reklaimd around it.
And the part nobody warned me about? How much better life got on the other side. The low-grade anxiety I'd blamed on everything else faded. My head felt clear instead of half-fogged, waiting for the next pouch. I was actually present — in conversations, at dinner, on a walk — instead of mentally counting down to my next hit. That's what you're really reclaiming. The money just gets you there.
— The founder.Yes, that story is mine. I'll never put fake testimonials on this site — the whole product is built on radical honesty, and that starts here.
Pick your stakes
Same pledge, different pressure. Start gentle, or go all-in.
The Beginner
Every relapse costs a little. You can still finish and reclaim your pledge.
The Journeyman
Three strikes. Each relapse costs a third — three and it's all gone.
The Hero
One relapse and everything is gone. Zero second chances. Maximum stakes.
A "slip" is never a loss — you define it yourself, and only a real relapse ever costs you. Honesty is the whole point.
This isn't willpower. It's science.
Commitment devices have been studied for decades — we feel a loss about twice as hard as we feel an equal gain. Platforms like StickK have used this for 15+ years to help people change behavior. Reklaimd points that same force at one habit, with a clean, honest design built for quitting nicotine.
Ready to reclaim your life?
We're launching soon. Design your challenge and be first in line when we open early access.
Design your challenge